Do more than
you thought
possible
You shouldn't have to wonder. Know what to build, what to automate, and where to focus next.
What We Do
Embedded technology leadership for companies at every stage.
Fractional CTO
Embedded technical leadership for your team. We set the vision, guide architecture decisions, and keep engineering aligned with business goals.
Product Strategy
Roadmapping, scoping, and prioritization. We help you decide what to build, when to build it, and how to ship it effectively.
Architecture & Systems
Cloud infrastructure, system design, and scalability planning. We build foundations that hold up as you grow.
Team Building
Hiring strategy, engineering process, and culture. We help you assemble and develop the team that fits your stage.
Custom Software & AI
End-to-end product design, development, and AI integration. From concept to production — including agents, automation, and intelligent features.
Technical Due Diligence
Assess technology risk, evaluate tech stacks, and uncover opportunities. Ideal for investors and acquirers.
Select Ventures
Products we're building, and companies we build for.
Modus
A shop's own data, in a database it owns. Owners ask it anything in plain English and get real numbers, not guesses.
buildmod.usBrakes led declined work at $18.4k, mostly pads and rotors.
Details ▾Modus
A shop's own data, in a database it owns. Owners ask it anything in plain English and get real numbers, not guesses.
buildmod.usBrakes led declined work at $18.4k, mostly pads and rotors.
Details ▾
The Service Marketing Guys
An all-in-one marketing automation platform that helps service businesses generate more phone calls and booked jobs.
theservicemarketingguys.comNew Lead
Installation
New Lead
Emergency Repair
Sarah M.
Maintenance
Incoming Call...
The Service Marketing Guys
An all-in-one marketing automation platform that helps service businesses generate more phone calls and booked jobs.
theservicemarketingguys.comNew Lead
Installation
New Lead
Emergency Repair
Sarah M.
Maintenance
Incoming Call...
Repair Explainer
A free app that adds an animated explainer to a technician's repair video. Coming soon to iPhone and Android.
repairexplainer.appA closer look.
A clearer answer.
Ball joint repair
Here's what we found.
Your technician shows the play in the actual ball joint.
Here's why it matters.
A visual explanation makes the problem easier to understand.
Repair Explainer
A free app that adds an animated explainer to a technician's repair video. Coming soon to iPhone and Android.
repairexplainer.appA closer look.
A clearer answer.
Ball joint repair
Here's what we found.
Your technician shows the play in the actual ball joint.
Here's why it matters.
A visual explanation makes the problem easier to understand.
GoForth
Luxury vacation home co-ownership. As their fractional CTO, we lead the technology, from the marketing site to the owner portal.
goforthglobal.com
Luxury Second Home Co-Ownership
Live the Life Your Success Made Possible
Own an interest in a hand-selected luxury home across 20+ destinations.
As Seen In
GoForth
Luxury vacation home co-ownership. As their fractional CTO, we lead the technology, from the marketing site to the owner portal.
goforthglobal.comLuxury Second Home Co-Ownership
Live the Life Your Success Made Possible
Own an interest in a hand-selected luxury home across 20+ destinations.
As Seen In
Playbooks
Thinking about technology leadership? Start here.
Do I Need a CTO Yet?
How to know when your startup has outgrown freelance devs and needs real technology leadership.
What a Fractional CTO Actually Does (And Doesn't Do)
A clear breakdown of what a fractional CTO handles — strategy, architecture, teams — and where the role ends.
Why Your Development is Always Slower Than You Expect
The real reasons your engineering team moves slower than you think it should — and what to do about it.
Let's work together
No pitch, no pressure — just a conversation about what you're building.
Schedule a Conversation